We have all heard people claim to be “visual learners,” “auditory learners,” or some other type of learner. The belief that people have their own individual learning styles is very prevalent and has become an enormous industry. However, the major problem with this idea, according to Dr. Robert Bjork (UCLA), is that there is no evidence for it! Watch this video to hear about how the idea of individual learning styles not only lacks scientific merit, but how such a belief can be detrimental to learning.

About the Author

Dr. Robert Bjork (Ph.D., Stanford University) is Distinguished Research Professor in the Department of Psychology at UCLA. Among his many accomplishments, Dr. Bjork was a past president of the American Psychological Society (APS), served as Editor for Memory & Cognition and Psychological Review, and is a fellow of the American Academy of Art and Sciences. His research focuses on human learning and memory and on the implications of the science of learning for instruction and training.

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Our Story

In 2015, Cameron Broumand, an entrepreneur and father of three living in Los Angeles, stumbled upon a media article on the science of learning. After reading the piece, he realized that the valuable research findings in cognitive psychology and the learning sciences were almost entirely unknown to the public and, more surprisingly, to teachers. How could this be?! Broumand decided to find out, so he called Dr. Robert Bjork, a distinguished research professor at UCLA and one of the world’s leading experts in human learning and memory. After an insightful conversation with Dr. Bjork about the disconnect between research and practice, Broumand recognized an opportunity to improve our educational system. Shortly thereafter, he—along with Clement Mok, an award-winning designer and digital pioneer—founded the company, Lasting Learning. The goal of the company? To provide information to the public about how the science of learning can help transform and improve the way people teach and learn. Broumand asked learning scientists, Dr. Nick Soderstrom and Saskia Giebl, M.Sc. (both of whom were in Bjork’s lab at the time), to join the team. They happily agreed and, with the help of Carri O’Neill, have been giving talks, workshops, and webinars around the country ever since. The UCLA-Lasting Learning team has had the privilege to talk with thousands of teachers, coaches, parents, students, and athletes about how they can leverage the science of learning to enhance their educational practices. We look forward to talking with many more!